Turn ideas into evidence
and evidence into impact.

Lyftoff helps you uncover the hidden assumptions behind your strategy, then design and run the lean experiments that test them.

Finding product-market fitValidating go-to-marketOptimizing societal impactDriving corporate innovation

Idea
Test
Iterate
Impact
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14 days free

How it works

A clear roadmap from idea to evidence to impact

1

Surface your assumptions

Identify what you believe to be true using frameworks like Business Model Canvas, Theory of Change, and Jobs To Be Done.

2

Design your experiments

Formulate your hypotheses. Run lean, focused experiments. Test fast, eliminate guesswork, always know your next move.

3

Track, learn, adapt

Log results, capture lessons, and let your roadmap evolve with your evidence. Turn data into decisions.

Intelligent Guidance

Supported by AI at every step

An AI engine works beneath the surface of your entire journey. Versed in behavioral change techniques, business frameworks, practical tools, and what works. It analyzes your experiments, asks the right questions, advises on experiment design improvements, and suggests your next best move.

Features

Validate fast, build smart

Reflect on assumptions. Formulate hypotheses. Run experiments. Learn fast. Repeat...
Before assumptions become costly mistakes.

Turn theory into action

5 strategy frameworks and 70+ behavioral change theories, made immediately applicable to your work through AI.

Build a learning organization

Track every experiment and hypothesis in one place. Never lose a lesson. Every experiment adds to your organizational memory.

Designed for serious builders

Choose your path to impact.

For Startups

Use Lyftoff to rigorously test your value proposition, work toward product-market fit, develop your go-to-market strategy, and build your R&D pipeline.

  • Strategy-to-operations bridgeTrack your strategy's critical elements and the experiments that challenge or support them.
  • Experiment historyLog updates as you iterate, keeping your thinking and progress traceable, while feeding your AI Mentor's organizational memory.
  • Burn rate optimizationBuild a roadmap that prioritizes lean experiments with the greatest risk reduction.
  • Demonstrate tractionShow stakeholders traction beyond financials: the evidence behind your startup and the hypotheses their backing will let you test.
Lyftoff experiments dashboard showing a kanban board of experiments organized by status: Draft, Planned, Running, and Paused.

Lyftoff All-Access

2420/ month

Cancel anytime · no refunds on unused time

Billed as 240/year

Start 14-Day Free Trial
  • Grasp your roadmap at a glance
  • Run leaner, smarter experiments
  • Bridge strategy and operations
  • Build an organizational memory
  • Move with purpose, waste less

We love partnering with incubators, accelerators, investors, academic programs, and everyone building what's next.
Contact us about affiliate partnerships.

Start turning ideas into evidence, and evidence into impact.

Start your free trial