Turn ideas into evidence
and evidence into impact.
Lyftoff helps you uncover the hidden assumptions behind your strategy, then design and run the lean experiments that test them.
Finding product-market fitValidating go-to-marketOptimizing societal impactDriving corporate innovation
14 days free
A clear roadmap from idea
to evidence to impact
Surface your assumptions
Identify what you believe to be true using frameworks like Business Model Canvas, Theory of Change, and Jobs To Be Done.
Design your experiments
Formulate your hypotheses. Run lean, focused experiments. Test fast, eliminate guesswork, always know your next move.
Track, learn, adapt
Log results, capture lessons, and let your roadmap evolve with your evidence. Turn data into decisions.
Supported by AI at every step
An AI engine works beneath the surface of your entire journey. Versed in behavioral change techniques, business frameworks, practical tools, and what works. It analyzes your experiments, asks the right questions, advises on experiment design improvements, and suggests your next best move.
Features
Validate fast, build smart
Reflect on assumptions. Formulate hypotheses. Run experiments. Learn fast. Repeat...
Before assumptions become costly mistakes.
Turn theory into action
5 strategy frameworks and 70+ behavioral change theories, made immediately applicable to your work through AI.
Build a learning organization
Track every experiment and hypothesis in one place. Never lose a lesson. Every experiment adds to your organizational memory.
Designed for serious builders
Choose your path to impact.
For Startups
Use Lyftoff to rigorously test your value proposition, work toward product-market fit, develop your go-to-market strategy, and build your R&D pipeline.
- Strategy-to-operations bridgeTrack your strategy's critical elements and the experiments that challenge or support them.
- Experiment historyLog updates as you iterate, keeping your thinking and progress traceable, while feeding your AI Mentor's organizational memory.
- Burn rate optimizationBuild a roadmap that prioritizes lean experiments with the greatest risk reduction.
- Demonstrate tractionShow stakeholders traction beyond financials: the evidence behind your startup and the hypotheses their backing will let you test.

Lyftoff All-Access
Cancel anytime · no refunds on unused time
Billed as €240/year
Start 14-Day Free Trial- Grasp your roadmap at a glance
- Run leaner, smarter experiments
- Bridge strategy and operations
- Build an organizational memory
- Move with purpose, waste less
We love partnering with incubators, accelerators, investors, academic programs, and everyone building what's next.
Contact us about affiliate partnerships.

