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Low Touch Signal
404 Test
A link to a non-existent feature is added to a product or interface, and user clicks on the link are tracked to assess demand or interest in that feature.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal
Fidelity level
Mockup
Stage
Validation
Hypothesis type
Desirability
Goal type
Deepen product-market fit, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
100
1Best Fit When
Best when you have an existing live product and want the cheapest possible way to gauge demand for a potential new feature.