Back to library
Real World Trial
Agree to Switch
Potential customers are asked to commit to switching to a new solution and perform switching actions, such as using a migration tool or importing data from existing systems, to test the strength of the value proposition.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Live Limited
Stage
Validation
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Validate go-to-market strategy, Scale the model
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
1Best Fit When
Best when you need strong evidence of real switching intent, beyond a stated preference, from people already using an alternative.