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Low Touch Signal
Brochure
A brochure or mockup of a sales brochure is created to present a value proposition, then distributed or presented in real-world settings to external people or potential customers. Feedback is gathered directly from those who receive it, optionally through follow-up interviews, to test reactions and the value proposition.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Mockup
Stage
Discovery
Hypothesis type
Desirability, Viability, Feasibility
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
1Best Fit When
Best when you need a simple, tangible artifact to test how people react to a value proposition in a real-world, in-person setting.