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Structured Instrument
Buy a Feature
Participants allocate a limited budget to select features from a curated list, exposing their true preferences through their spending decisions. The activity involves external stakeholders and a structured game format.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
1Best Fit When
Best when you need to prioritize a set of features based on genuine trade-off decisions rather than simple stated preference rankings.