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Desk Research
Causal Mapping
This method involves coding and synthesizing qualitative statements about causal relationships from external sources such as interviews, conversations, or documents. The coded data is then visualized as maps to represent how individuals or groups perceive causal connections, enabling analysis of these perceived pathways.
When This Method Fits
Typical duration
Weeks
Typical cost
Medium
Fidelity level
N/A
Stage
Discovery
Hypothesis type
Mechanism
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report, Cross-sectional multi-group study
Minimum units needed
3
1Best Fit When
Best when you need to understand and compare how different stakeholders perceive the causal story behind an issue or initiative.