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Low Touch Signal
Classified Posting
A minimal classified advertisement is posted in target audience forums or platforms to gauge interest, solicit feedback, or drive sign-ups or purchases. The ad typically includes a headline, image, and basic details to attract responses from external participants.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal – Low
Fidelity level
Mockup
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
100
1Best Fit When
Best when you want the cheapest, fastest possible interest signal in a channel the target audience already frequents.