Back to library
Facilitated Group
Co-Creation
A facilitated session, or an ongoing working relationship, where the team and the people they're designing for, such as customers, partners, or suppliers, jointly generate, develop, and refine a solution together through collaborative activities.
When This Method Fits
Typical duration
Hours
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
3
1Best Fit When
Best when the people being designed for should actively help generate and shape the solution, not just react to what the team has already made.