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Interview
Cold Calling
Researchers reach out to external individuals or organizations with no prior connection to assess their interest in a product, service, or collaboration. The process involves preparing and refining a pitch during live calls to gather direct feedback or secure meetings.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
20
1Best Fit When
Best when you need direct, live feedback on a pitch from people with no prior relationship, and can tolerate a low response/success rate.