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Facilitated Group
Concept Mapping
A group of people generates, rates, and groups statements about a topic, then uses software to create a visual map of how those ideas cluster and relate. A facilitator guides the group in interpreting the resulting patterns to understand shared values or priorities.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Drive corporate innovation / R&D, Maximize societal impact, Improve operational efficiency
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
10
1Best Fit When
Best when a group's shared priorities or values on a topic need to be surfaced and visualized systematically, not just discussed informally.