Back to library
Simulated Delivery
Concierge
A human or the team manually delivers the core value of a product or service to external or early customers, who know the process is manual. The team observes customer responses to learn, refine the offering, and gather feedback before automating it.
When This Method Fits
Typical duration
Weeks – Months
Typical cost
Low – Medium
Fidelity level
Concierge
Stage
Feasibility, Validation
Hypothesis type
Desirability, Feasibility
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you need to learn exactly what customers value in a service before investing in building and automating it.