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Desk Research
Cost-Benefit Analysis
The method involves systematically identifying, quantifying, and assigning monetary values to all costs and benefits associated with a product or initiative, then comparing them in a common metric to determine net value. It requires input from those affected by it and those implementing it.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
N/A
Stage
Feasibility, Scaling
Hypothesis type
Viability
Goal type
Validate go-to-market strategy, Scale the model, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Descriptive single-case study
Minimum units needed
1
1Best Fit When
Best when a decision needs to be justified in comparable financial terms, weighing what something costs against what it delivers.