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Interview
Creating an Experience Map
The team or participants gather firsthand accounts from real users about their interactions with a service, documenting actions, thoughts, and feelings at each step. These are then organized into a visual timeline showing stages, actions, emotions, and touchpoints, either collaboratively or by ordering event cards chronologically. The map is refined to reflect the consolidated user experience.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you need a consolidated, visual understanding of a service's full user journey to spot pain points and improvement opportunities.