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Real World Trial
Crowdfunding
A campaign is created on a crowdfunding platform to present a product or service idea to external customers, who can pledge financial support at varying levels in exchange for rewards. The responses (pledges, backing, or conversions) provide direct evidence of market demand and interest before the product is fully built.
When This Method Fits
Typical duration
Weeks – Months
Typical cost
Medium – High
Fidelity level
Live Limited
Stage
Validation
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Validate go-to-market strategy, Scale the model, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
50
1Best Fit When
Best when you need strong evidence of real financial commitment for a product before investing in full development, and can produce a compelling campaign.