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Desk ResearchInterview
Customer and Sales Feedback Analysis
The team reviews existing customer service records, support tickets, emails, bug reports, or feature requests, and/or collects feedback from customer-facing staff (e.g., sales or support) about their interactions with external parties to identify recurring issues, objections, or themes in user problems and requests.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Implementation
Hypothesis type
Desirability
Goal type
Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
20
1Best Fit When
Best when an existing product already has a backlog of support/sales interactions that hasn't been systematically analyzed for patterns.