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Interview
Design Research Interview
A researcher conducts a structured conversation with a person being designed for, asking prepared questions and recording their exact responses, body language, and surrounding context to gather insights.
When This Method Fits
Typical duration
Hours
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you need deep, contextual understanding of a person's life, values, and habits, grounded in their own words and environment.