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Desk Research
Discussion Forums
Monitor existing online communities to gather organic discussions, complaints, and needs expressed by external participants. This involves analyzing publicly available posts and threads to identify patterns or insights.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal – Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Maximize societal impact, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
20
1Best Fit When
Best when relevant online communities already exist where your target audience organically discusses their needs and frustrations.