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Low Touch Signal
Displays And Exhibits
Visual, audio, or physical representations of issues or proposals are presented to the public in events or forums. These displays often include interactive elements, such as feedback sheets or idea boards, to gather opinions and input from attendees.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Low – Medium
Fidelity level
Mockup
Stage
Discovery, Feasibility
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
1
1Best Fit When
Best when you want to inform the public about a proposal and gather informal, low-effort reactions at the same time.