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Real World Trial
Dogfooding
Pre-release versions of a product are deployed for internal use, and the resulting feedback, bug reports, and usage data are collected to inform improvements.
When This Method Fits
Typical duration
Weeks – Months
Typical cost
Low – Medium
Fidelity level
Live Limited
Stage
Validation
Hypothesis type
Feasibility
Goal type
Deepen product-market fit, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
1Best Fit When
Best when you have enough internal users to generate real daily-use feedback and want to catch issues before external customers do.