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Low Touch Signal
Email Campaign
A method where targeted emails are sent to external recipients, and their engagement is measured through open and click rates to gauge interest.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal – Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
100
1Best Fit When
Best when you already have (or can build) an email list of relevant recipients and want a cheap, scalable interest signal.