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Interview
Expert Advice
External experts are engaged in a structured conversation to answer specific questions or provide context and technical advice about the project area, drawing on their domain or organizational perspective.
When This Method Fits
Typical duration
Hours
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
3
1Best Fit When
Best when the team needs specialized domain or systems-level knowledge that goes beyond what direct user research alone can provide.