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Direct Observation
Eyetracking
A device tracks and records the eye movements of participants as they interact with a product, interface, or environment. The data reveals where and how long they focus their attention during tasks.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Medium – High
Fidelity level
Mockup, Live Full
Stage
Validation
Hypothesis type
Execution
Goal type
Deepen product-market fit, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
1Best Fit When
Best when you need precise, objective data on where users' visual attention actually goes, not just where they say they looked.