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Structured Instrument
Feature Placement Matrix
A survey-based method where external participants rank the importance of product features and provide price sensitivity inputs. The results are plotted on a matrix to categorize features into tiers (e.g., premium, add-ons, every tier, deprioritize) based on their perceived importance and willingness to pay.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Medium
Fidelity level
Talk Only
Stage
Validation
Hypothesis type
Desirability, Viability
Goal type
Deepen product-market fit, Validate go-to-market strategy, Scale the model
Randomization
N/A
Study design
Individual case report
Minimum units needed
40
1Best Fit When
Best when you need to prioritize and price a defined set of at least 3 product features based on user importance and willingness to pay.