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Direct Observation
Field Trips
Participants visit a physical site to directly observe and learn about a place, issue, or proposed development. The activity may include opportunities for participants to provide input or receive information on-site.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Low – Medium
Fidelity level
N/A
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Descriptive single-case study
Minimum units needed
1
1Best Fit When
Best when firsthand, grounded observation of a physical place or context is needed that can't be substituted by secondhand descriptions.