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Interview
Find the Watering Hole
The practitioner visits places where potential customers naturally congregate, such as events or social settings, and holds informal conversations with them to test assumptions about their needs or challenges.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Minimal – Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Maximize societal impact, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you know where your target customers naturally gather and want cheap, fast, informal validation of your assumptions.