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Usability Test
Five Second Test
Participants are briefly exposed to a design or object for five seconds. After it is removed, they recall what stood out most and explain their impressions.
When This Method Fits
Typical duration
Hours
Typical cost
Minimal – Low
Fidelity level
Mockup
Stage
Validation
Hypothesis type
Execution
Goal type
Find product-market fit, Deepen product-market fit, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you need a fast read on whether a design's key message or visual hierarchy comes through in a quick first glance.