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Facilitated Group
Focus Group
A moderator guides a small group of people, roughly 3 to 12, through a structured discussion, often with specific topics or exercises, to surface their perspectives, concerns, or preferences on a given subject. Sessions are typically recorded and rely on open-ended questions to probe issues in depth.
When This Method Fits
Typical duration
Hours
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
3
1Best Fit When
Best when you need to surface a group's shared and divergent perspectives on a topic through open-ended, moderated discussion.