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Desk Research
GIS Mapping
Data variables are visually represented on a geographic map, typically using color coding to indicate values such as density, frequency, or percentage across regions. Additional information, such as specific sites or temporal changes, can be overlaid on the map.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
N/A
Stage
Discovery, Scaling
Hypothesis type
Exploratory
Goal type
Validate go-to-market strategy, Scale the model, Maximize societal impact, Improve operational efficiency
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
1
1Best Fit When
Best when a pattern in your data is fundamentally geographic and would be clearer as a map than a table or chart.