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Direct ObservationInterview
Guided Tour
A person being designed for leads the team through their environment, such as their home or workplace. The team observes, asks questions, and records details about the person’s routines, habits, and surroundings to gather insights.
When This Method Fits
Typical duration
Hours
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
3
1Best Fit When
Best when understanding a person's real, physical context and routines matters more than what they'd say in an interview alone.