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Real World Trial
High Hurdle
Potential customers are asked to complete a deliberately difficult or time-consuming task, such as a long survey or an approval process, to demonstrate their interest. The effort required serves as a measure of their genuine desire for the product or service.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Live Limited
Stage
Validation
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
30
1Best Fit When
Best when you want to filter out low-effort, casual interest and identify only genuinely motivated potential customers.