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Real World Trial
Incentivized Referral Program
The team targets existing customers likely to advocate for the product, provides them with referral codes, and tracks how often these codes are shared, clicked, and converted into sign-ups. Incentives are offered to both the advocate and the referred person to encourage participation.
When This Method Fits
Typical duration
Weeks – Months
Typical cost
Low – Medium
Fidelity level
Live Full
Stage
Scaling
Hypothesis type
Desirability, Viability
Goal type
Deepen product-market fit, Scale the model, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
20
1Best Fit When
Best when an existing product has customers likely to advocate for it, and you want to test and grow through referral-driven acquisition.