Back to library
Structured Instrument
Kano Model
A survey-based method where external participants or users answer paired questions about each potential feature to classify them into categories such as Must-Have, Performance, Attractive, or Indifferent. The results are analyzed to calculate satisfaction and dissatisfaction indices, which help prioritize features for development.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Validation
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy
Randomization
N/A
Study design
Individual case report
Minimum units needed
30
1Best Fit When
Best when you need to prioritize a set of candidate features by how much they drive satisfaction versus dissatisfaction if missing.