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Low Touch Signal
Link Tracking
Links to specific resources are embedded in newsletters or posts, and the click-through rate is measured to gauge external interest. The activity involves external participants interacting with the links.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
100
1Best Fit When
Best when you already have a distribution channel and want a cheap interest signal on a specific topic.