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Real World Trial
Live Prototyping
A full-scale, sustained implementation of a solution in real-world conditions, using all required staff, resources, and logistics. The team observes how the solution performs as a complete system, gathers data on its desirability, viability, and feasibility, and makes real-time adjustments based on feedback from the people being designed for.
When This Method Fits
Typical duration
Months – Long Term
Typical cost
High – Very High
Fidelity level
Live Full
Stage
Validation, Scaling
Hypothesis type
Desirability, Viability, Feasibility
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Scale the model, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Descriptive single-case study
Minimum units needed
1
1Best Fit When
Best when a solution is developed enough to test as a complete, real system, and you need rigorous evidence before a full-scale rollout or investment decision.