Back to library
Structured Instrument
Micro Surveys
Brief, open-ended questions are presented to users in the moment they perform a specific action on a website or via email. The questions target specific aspects of their experience and may prompt further feedback through chat or email.
When This Method Fits
Typical duration
Weeks
Typical cost
Low – Medium
Fidelity level
Live Full
Stage
Implementation
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
30
1Best Fit When
Best when you need targeted, contextual feedback about a specific moment in an existing product's user experience, without a full survey's friction.