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Low Touch Signal
Mock Sale
A simulated sales page or interface is shown to potential customers, displaying a price and a purchase option. When a customer attempts to buy, they are informed the product is not yet available, allowing the team to observe real purchasing intent without processing payments.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal – Low
Fidelity level
Mockup
Stage
Validation
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Scale the model
Randomization
N/A
Study design
Individual case report
Minimum units needed
50
1Best Fit When
Best when you need a real signal of willingness to pay at a specific price, without the complexity of actually processing payments.
Variant Of
- Collect Pre-Orders: Uses a simulated purchase process without processing actual payments, unlike the other entries that involve real transactions.