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Desk ResearchInterview
Needs Analysis
A structured process to identify and analyze the needs of a target group, such as individuals, organizations, communities, or the people affected by a specific initiative. It examines needs through expert input, comparisons, direct articulation by those affected, or observed demand for services, focusing on their perceived value, priorities, and concerns.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
N/A
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report, Cross-sectional multi-group study
Minimum units needed
5
1Best Fit When
Best when you need a grounded picture of what a specific group actually needs before designing a solution for them.