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Real World Trial
Offer a Sample
Potential customers are provided with a free sample of a product to experience a portion of its value. Their engagement and feedback are then observed to assess demand for the full product.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Live Limited
Stage
Validation
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
1Best Fit When
Best when direct, firsthand experience of a portion of your product's value is more convincing than a description or pitch.