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Interview
Participatory Visual Elicitation
External participants are given creative materials, such as drawing or collage pieces, and asked to build a tangible visual representation of their experience, ideas, or priorities, then explain it to the team as a way of capturing their perspective directly.
When This Method Fits
Typical duration
Hours
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when priorities or ideal-experience thinking are hard for participants to articulate verbally alone, and a creative, hands-on prompt helps surface them.