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Direct ObservationInterview
Peers Observing Peers
A person from the community being designed for is given tools to observe and document their peers' perspectives. The design team then collects these observations and interviews the observer to gather additional insights about the process and findings.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
1
1Best Fit When
Best when a trusted community insider can gather more candid, accessible observations than an outside researcher could.