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Usability Test
Persona Journey Storyboard
A sequence of visual panels is produced to represent how a particular person would engage with a proposed solution across a timeline, and these panels are presented to external individuals to elicit feedback.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Mockup
Stage
Discovery
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Deepen product-market fit, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you need to test whether a solution's narrative and interaction flow resonates, before investing in building it.