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InterviewDirect Observation
Photojournal
Participants take photos based on a given prompt to document their daily life, context, or experiences. The design team reviews these photos, prepares questions, and then discusses the images with the participant to explore their meaning, emotions, and omissions.
When This Method Fits
Typical duration
Days
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
3
1Best Fit When
Best when you need to capture everyday, in-the-moment context that a person couldn't easily recall or describe from memory alone in a single interview.