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Simulated Delivery
Pinocchio
A non-functional version of a product is created, and the team imagines it as functional to explore potential usage scenarios and interactions.
When This Method Fits
Typical duration
Hours
Typical cost
Minimal
Fidelity level
Talk Only
Stage
Discovery, Feasibility
Hypothesis type
Feasibility
Goal type
Find product-market fit, Drive corporate innovation / R&D
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
2
1Best Fit When
Best when a team needs the fastest, cheapest possible way to think through how an idea might actually get used, before building or testing anything real.