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Usability Test
Pretend to Own
A person uses a non-functional replica of a product or service, such as a mock-up or dummy app, and integrates it into their daily routine to observe how it fits and whether they would actually use it. The method involves creating a simple, tangible representation and committing to interact with it as if it were real.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal – Low
Fidelity level
Mockup
Stage
Discovery
Hypothesis type
Desirability, Viability
Goal type
Find product-market fit, Deepen product-market fit
Randomization
N/A
Study design
Individual case report
Minimum units needed
3
1Best Fit When
Best when you need to test whether a product concept genuinely fits someone's real daily habits and routines, not just their stated interest.