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Facilitated Group
Product Box
Participants create a mock product box, emphasizing the features they consider most important. This activity involves external people directly sharing their preferences about the product.
When This Method Fits
Typical duration
Hours
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you want a playful, tangible way to surface genuine feature priorities without asking people to directly rank a list.