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Low Touch Signal
Product Demo Video
A recorded video demonstrating a product's functionality in a real-life scenario, distributed to external audiences (e.g., via a landing page or marketing campaign) to measure interest or demand through engagement metrics such as views, replays, shares, comments, or signups.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Mockup
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
100
1Best Fit When
Best when you can vividly demonstrate a product's value through a video before it's fully built, to gauge market interest.