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InterviewFacilitated Group
Projective Techniques
Participants respond to indirect prompts like images, incomplete sentences, or creative tasks to reveal their thoughts or experiences. The prompts are used during interviews or group sessions to gather qualitative insights.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when direct questions are likely to produce guarded or socially-desirable answers, and indirect prompts can surface more genuine reactions.