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InterviewFacilitated Group
Qualitative Impact Protocol (QuIP)
This method conducts interviews and focus groups with people affected by an intervention, using a double-blindfolded approach to avoid bias. It then codes and analyzes their narrative responses to map causal pathways linking drivers to outcomes, producing visualizations of these relationships.
When This Method Fits
Typical duration
Weeks – Months
Typical cost
Medium – High
Fidelity level
Talk Only
Stage
Implementation
Hypothesis type
Mechanism, Outcome
Goal type
Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
10
Causal rigor
Min 1 · Max 2 / 5
1Best Fit When
Best when you want an impact read that's resistant to confirmation bias, without needing a randomized comparison group.