Back to library
Structured Instrument
Questionnaire
A structured set of written questions is distributed to a sample of people to gather specific information about their attitudes, preferences, or factual details. The same questions are asked of all respondents in a consistent format and order.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
N/A
Stage
Discovery, Validation
Hypothesis type
Desirability
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
30
Causal rigor
Min 1 · Max 1 / 5
1Best Fit When
Best when you need consistent, comparable structured data from a sample of respondents, using the exact same questions for everyone.