Back to library
Interview
Resource Flow
This is an interview-based exercise where the team and the person being studied map all assets (e.g., money, livestock, labor) entering and leaving a household. They then discuss and rank these to uncover financial patterns, priorities, and constraints.
When This Method Fits
Typical duration
Hours
Typical cost
Minimal – Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
3
1Best Fit When
Best when you need to understand real financial behavior and constraints for people whose income and spending don't follow simple, formal patterns.